Notes:

Latest blog posts from B2B Marketing Blog

Technologies for Email Deliverability
As a follow-up to my post about the importance of reputation in email marketing, I interviewed Spencer Kollas, director of delivery services at StrongMail, about the latest technology solutions to manage reputation and optimize deliverability. (Disclosure: Marketo uses StrongMail technology,... Read more...
Published a week ago

B2B Email Deliverability: Your Reputation Matters
B2B marketers struggling for growth in today's economy know they need to get maximum results for their email marketing efforts, but too many do not understand the critical role deliverability plays in the process of turning prospects into revenue-driving customers. All the creativity and... Read more...
Published 2 weeks ago

Buzz Marketing: Thought Leadership with Paul Dunay
The next interview in our B2B Marketing thought leader interview series is with Paul Dunay of the Buzz Marketing for Technology blog and podcast. Paul has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP,... Read more...
Published 3 weeks ago

IDC Analyst Connection: Coordinating Marketing and Sales across the Entire Revenue Cycle
Michael Gerard, Research Vice President for IDC’s CMO Advisory Practice and Executive Advisory Group, recently published an Analyst Connection sponsored by Marketo titled Coordinating Marketing and Sales Across the Entire Revenue Cycle. In this, Michael answers several questions about sales... Read more...
Published 3 weeks ago

B2B Marketing Communications: Thought Leadership with Dianna Huff
The next interview in our B2B Marketing thought leader interview series is with Dianna Huff, B2B Marketing Communications Consultant. Dianna also writes for the Marcom Writer Blog, and provides some great tips to help B2B marketing professionals develop integrated marketing campaigns for... Read more...
Published a month ago

Demand Generation Quiz: How Good Are You?
How do you know if your demand generation is good enough or when it’s time to take your lead management processes to the next level? Here are 14 important questions that indicate whether or not you can benefit for more sophisticated marketing automation. Ask these questions to yourself,... Read more...
Published a month ago

B2B Marketing Thought Leadership: Tom Pick
B2B marketing professionals in today’s economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. As part of a new feature on this blog, I will be interviewing industry thought leaders to provide expert advice on lead generation,... Read more...
Published 2 months ago

B2B Marketing Best Practices - Fireside Chat with MarketingSherpa's Anne Holland
In Part 2 of our three part series based on MarketingSherpa's new B-to-B Lead Generation Handbook, I had the unique opportunity to sit down for a "fireside chat" with their founder, Anne Holland. She's chock-full of practical tips and best practices for B2B marketing, so we had a great discussion... Read more...
Published 2 months ago

B2B Lead Generation: 7 Tips from MarketingSherpa
In Part 1 of our three part series, Anne Holland, founder of MarketingSherpa, discusses key findings from their new B-to-B Lead Generation Handbook. Included in this 30-minute teleseminar are practical tips for: Search engine marketing Whether to put your content behind registration... Read more...
Published 2 months ago

B2B Lead Gen Series of Best Practice Events
Modern B2B Marketing is sponsoring a don't miss multi-step event that starts this Thursday! MarketingSherpa and Marketo are presenting a series of 20-30 minute online events focused on B2B lead generation best practices, with information from MarketingSherpa's new B-to-B Lead Generation... Read more...
Published 3 months ago