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Latest blog posts from Duct Tape Marketing
Upgrading WordPress the Easy Way
One of the trade-offs involved with using blog software that resides on your server is that you may have to endure updates to add new features and fix potential security risks. Hosted services such as TypePad or Compendium Blogware simply push these live without any work on the part of the user.... Read more...
Published 3 hours ago
Alltop is Great Listening Device
Before you blog, before you create a social media strategy of any sort, you need to listen. By listen I mean tune into the truckloads of relevant industry content that’s being put out there, filtered and aggregated for your review. If you’re going to do that you want to start by following... Read more...
Published 8 hours ago
Google Keyword Tool Now Offers Search Volume
One of the first successful PPC ad systems was service called Overture. One of the most popular features of this service was a tool called the Search Suggestion Tool. Anyone online back in say 2002-2003 used this tool a bunch to help determine what search phrases received the most traffic. This... Read more...
Published a day ago
Marketing and Quantum Physics
My guest on this week’s episode of the Duct Tape Marketing podcast is John Assaraf. You may recall the John was a central figure in the wildly popular - The Secret. John’s core message of bringing the principles of quantum physics to business through his new book The Answer is an important... Read more...
Published 2 days ago
Win Local Search With Local Content
Local search, the act of showing up on page one when surfers type in phrases that hint they are looking for a local business, requires much of the same focus as any type of optimization - only localized. Here’s what I mean. Winning the search game takes 3 things (yes, SEO folks will tell you... Read more...
Published 2 days ago
Are You Easy?
Back in high school being called easy wasn’t exactly a compliment, but when it comes to your business, it’s essential. Web folks like to talk about frictionless businesses or web sites as those that are very simple for the visitor to navigate and experience. There are many place your business... Read more...
Published 5 days ago
RSS, It’s Not Just for Blogs Anymore
I am a bit of a nerd when it comes to RSS technology. I just get really excited about all the things you can do to automate your learning and marketing and gain access to filtered content any place you want it. I don’t think small business folks can here this enough - don’t get too concerned... Read more...
Published 6 days ago
A Practical Use for Twitter
Twitter is all the rage with business folks these days, (if you’re a social media butterfly it’s been the rage for you for about a year and a half) but is it useful? Many business owners find it a bit silly, but still, everybody’s talking about it, right? There are many practical ways to... Read more...
Published a week ago
