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Latest blog posts from Essence SEO Blog

Google Builds a Cuil-Beating Search Engine
This article was originally intended as something of a reluctant love-letter to the overall efficiency and usefulness in the absence of anything better, of a certain Google, the search engine of choice for the vast majority of the world's...
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Published 4 months ago

The Link Demand - Make me an Offer I Can't Refuse
Indeed. Which brings me to this 'thing of ours'. What we call SEO, or search engine optimisation. The glory days of the link exchange may now be a distant memory, but that hasn't stopped one plucky fellow spamming my email box with what must...
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Published 5 months ago

SEO UK: Google is What Counts
Ah, the blogging desire slips, then comes back again, and I return; a stronger, more svelte incarnation of my former self. Ladies, form an orderly queue please. Actually, I lied, I've just been busy of late, and horror of horrors, allowed this blog to...
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Published 5 months ago

SEO isn't Dead. It's Simply Evolving
Since the dawn of time there has been a culture of one-upmanship that has guided the human race steadily along its ongoing path towards self-destruction. As long as there has been one man with, say, one goat; or one sheep; or one bright, shiny stone even...
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Published 6 months ago

The Beatles, The Stones, and Karl Marx: Online Research for Article Writing
I've spoken before of the benefits of blogging for SEO purposes, so with every man and his dog now writing blogposts and publishing articles on this here internet thing, where is the ideal place to do your research? Well I'm old enough to...
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Published 6 months ago

Gaining Google's Trust - Why Google Says No to Strangers
Why doesn't Google trust us? Why is it near impossible to get my brand new website ranking for the keyword phrases I want? I’m sure the question has been asked by many an SEO or webmaster ever since Google first started to show signs of...
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Published 7 months ago

Google Adwords and My 15 Minutes of Fame
Man alive! It would seem I've become a Google Adwords link. Regarde: I was searching for my own name through ezine articles, all in the name of research - ahem - when I happened upon it. Of course, being the inquisitive little chappy that I am I was...
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Published 7 months ago

Raiders of the Lost Article - Mining Gold from Unused Posts
Indiana Jones isn’t the only one who can make a comeback, my friend. Not on your life. The man with the hat and a questionable interest in whips might be where the money is, but if like me you have a server or documents file full of finished...
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Published 7 months ago

Google Gags Incorporated
One could never accuse Google of being the annoying office or factory joker. You know, the type whose only achievement is to annoy every man and his uncle on a perpetual basis until the only feasible course of action that remains is to hang them upside...
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Published 7 months ago

SEO? From Now on I'm a Discovery Portal Tuner
Anybody miss me? I dunno. I go on holiday for a couple of weeks and it appears that silly season breaks out - SEO style - in my absence. I won’t be doing that again in a hurry. Of course, I’m referring to the wee fella in...
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Published 8 months ago

The Ballad of the Egocentric Blogger: How to tell if it's You, You, YOU!
SEO embraces many a discipline within the internet jungle and isn't just about search engine rankings. It is about finding ways to increase website traffic and in turn website traffic that converts. Whether this be via the search engines or...
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Published 9 months ago

SEO Content Writing: Practice What You Preach
After some good old-fashioned paranoia on Wednesday with my post Google Plummets New Depths. . . (and yes, I realised too late the grammatical minefield that dwells within that title), today I plan to return to basics with a good old-fashioned SEO post...
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Published 9 months ago