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Great Mailing Lists Blog Blog Details

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Great Mailing Lists Blog
http://www.greatmailinglists.com/Blog

Direct mail marketing tips for beginners and novices to mail and mailing lists.

Category:
Blog Directory » Business Blogs » Marketing And Advertising

Date added:
2008-04-21 20:57:47

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762,613


Great Mailing Lists Blog Latest Posts

How to Fail at Direct Mailâ€"7 Don’t Do’s to Don’t Do
Over the years... I have heard dozens of clients and direct marketing friends share with me some of their most painful learning experiences in Direct Mail Marketing. Some were obvious...some were not. They've made these mistakes so you don't have to! Learn from the following missteps and... Read more...
Published 3 weeks ago

10 Ways to Maximize Your Direct Mail Campaign (Part II)
Here are the final six ways to maximize your direct mail campaign for those who have not already downloaded their free copy of the white paper. If you mention that you have read this article when you purchase your mailing list from greatmailinglists.com, you can receive a 10% off discount the... Read more...
Published 1 month ago

10 Ways to Maximize Your Direct Mail Campaign
Direct Mail is all about measurement. Unlike Space advertising or Radio or TV/Cable advertising, with direct mail you can and should know exactly how effective your marketing efforts are. The old axiom that 50% of my marketing works, I just don't know which 50% doesn't fly with direct mail.... Read more...
Published 2 months ago

I spell "Junk Mail"…J-U-N-Q-U-E
Maybe it's because I have been making a living for myself and my family for over 28 years in mailing list direct marketing, or maybe it's just because I'm a thin-skinned big baby... but I can't help getting rankled (nice way to say P.O.ed) each time I hear these uninformed news people and... Read more...
Published 2 months ago

15 Tips How to Generate Leads and Build Sales from Direct Mail
One of the really cool things about Direct Marketing is its measurability. Run a space ad in a local paper, buy a radio spot, local cable TV...you need to look at the big picture to determine if it is working. Not so with Direct Marketing, and Direct Mail in particular. The results of a... Read more...
Published 2 months ago

It’s Not Too Late to Grow Your Local Businessâ€"Purchase Mailing Lists
Here in the North East the weather has begun to warm. Snow is gone and plants are beginning to peak their heads up out of the soil. If you are a House Painter, Landscaper, General Contractor, Pool Guy or any other Owner of an outdoor based business-you've probably got most of your year booked.... Read more...
Published 3 months ago

The History of Direct Mail--A Satirical Perspective (Part II)
After William Caxton started littering the Streets of London with his various and sundry handbills in the 1480's, direct marketing took off. While the good folk of the 15th Century didn't have to contend with Adult websites and genital enhancement email spam, they did have to contend with Real... Read more...
Published 3 months ago

Time Tested B2B Direct Mail Strategies
Business-to-business direct mail really is different from marketing to consumer direct mail. While you are selling to some of the very same people you might reach with a properly targeted consumer campaign, you're reaching them in an entirely different environment. First of all, your target... Read more...
Published 3 months ago

The History of Direct Mail--A Satirical Perspective (Part I)
I read somewhere that around 1000 B. C. or so, an Egyptian landowner wrote what is considered by some worldwide direct marketing experts to be the earliest identifiable example of direct advertising. It was an advertisement on a piece of papyrus for the return of a runaway slave. The original... Read more...
Published 3 months ago

Divorced People are Great Direct Mailing Prospects
Lets face it, getting divorced stinks. Unless you're Heather Mills, who wins? In my case--a far smaller award than Sir Paul is going to have to pony up--it was the first "successful" thing I did in my marriage to Lady M back in the dark ages of the last Century. Divorce is not pretty, and takes... Read more...
Published 4 months ago

Why I Like PostCard Marketing as a Door Opener
Over the years I've spoken with thousands of small business and home business entrepreneurs. Each of them looking for the most effective means to deliver their message into the hands of their target audience. With the proliferation of the Internet and email into the fabric of our society, many... Read more...
Published 4 months ago

When does Direct Mail work the best?
Here are some tips on when direct mail should be your first marketing choice. Keep in mind that the more of these tips that apply, the more likely it is that direct mail will be your best bet. If you can clearly define your target audience, direct mail will work. Direct Mail is about targeting.... Read more...
Published 4 months ago