Notes:

Latest blog posts from HipMojo.com

WatchMojo.com Welcomes 5Min.com and Sling Media as Video Distribution Partners
As we cross 35M streams since launching a couple of years ago: WatchMojo.com is happy to welcome a couple of our latest distribution partners, the first is Sling Media: “Sling.com is a wonderful combination of premium video content, television viewing, robust editorial and...
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Published 4 hours ago

Online Video for Old Media: Short Attention Span, Weaker Business Models
From our friends at Tubemogul: While nearly 90% of viewers watch the first 10 seconds of a video, only 10% watch more than 5 minutes.  Worth noting that WatchMojo.com’s videos are 1 to 3 minutes… with most of them being in the 60-90 second range.  Tubemogul has over 30,000 users (we’re...
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Published 7 hours ago

Can Google Really See a Decline in Revenues?
Could Google possibly be looking at two straight years of lower revenues?  First, let’s look at Google’s historical revenue growth: Then, let’s consider the horror.  Via Barron’s: Global Equities Research analyst Trip Chowdhry laid out in a research note today. He sees the company...
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Published 7 hours ago

The Wisdom of Not Following The Crowd
“What do you do when your competitor is drowning? Get a live hose - and stick it in his mouth.” Doug Ivester, Coca Cola Company. I always hesitate to use that quote from former CFO and CEO of Coca Cola Doug Ivester because as the former, he was a brilliant numbers guy who managed to spruce up...
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Published 2 days ago

MSFT/Yahoo Round 2: What Will Probably Happen
Rumor has it that MSFT is kicking YHOO’s tires, again, but this time it’s only going after the search component of the business.  We know search is key because it accounts for 40% of the only remaining bright spot in advertising, but also because it is seen within MSFT’s walls as a...
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Published 3 days ago

Understanding the Roots of Venture Capitalists Woes vs. Recognizing the Scapegoats
One of the results of the credit crunch has been the fact that VCs have seen a wrench thrown into their time horizons, exposing the flaws of their investment strategies.  For the record, I am not talking about clean energy, infrastructure, semi-conductors, etc., I am strictly talking about the...
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Published 4 days ago

While Online Will Win; Which Media Will Lose Most?
The broader economy is certainly going to get a lot worst before it gets better.  In fact, worst does not even begin to cover it. Here’s more doomsday talk from none other than Yale’s Robert Schiller, found via SAI. But as the saying goes: there’s a bull market somewhere at all times, and...
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Published 4 days ago

Open Source Strategy: What Would You Do?
The background: In 2006, WatchMojo.com focused on content production. In 2007, WatchMojo.com focused on improving production and distribution. In 2008, WatchMojo.com focused on scaling production, increasing distribution and monetizing the videos. To avoid finding ourselves deeper and deeper in...
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Published 4 days ago

WatchMojo.com’s Cumulative Stream Growth Chart
We’re signing a lot of distribution deals these days so I am very bullish about next year.  Not just with regards to streams, but also revenue. - Revenue growth in 2008 was 4x 2007’s sales figure - 2007’s revenues were in turn 3x 2006’s sales. - We already have 2x revenue commitments for...
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Published 6 days ago

Why Sling.com Has a Shot Against Hulu and Joost
Sling.com is the latest partner to join our syndication network, which includes the very same companies that the media purports to be Sling.com’s competitors: Hulu, Joost and of course, when we talk about online video, YouTube. As a content provider, I do see some nuances in how Sling.com is...
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Published 6 days ago