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Hub Spot Latest Posts
6 Must Read Marketing Resources from David Meerman Scott
I'm going to bring David Meerman Scott Week to a close on the HubSpot Blog with a list of my favorite resources from David. All of these are free, no registration required, and they are all very helpful for marketers. Don't forget, you can see David Meerman Scott speak live at the Inbound... Read more...
Published 3 days ago
Are You Tuned In? Marketing Insights From An Amazon Bestseller
For those that follow this blog, you know we're big fans of David Meerman Scott. We think his best-selling book "New Rules of Marketing and PR" is a must-read for all modern marketing mavens. David recently co-authored a new book: Tuned In: Uncover the Extraordinary Opportunities That Lead to... Read more...
Published 4 days ago
David Meerman Scott Answers The Proust Questionnaire
David Meerman Scott is a marketing guru, widely read marketing blogger, and writer of great marketing books like The New Rules of Marketing & PR and his latest book, Tuned In. You can see David Meerman Scott speak live at the Inbound Marketing Summit on September 8 in Cambridge, MA. Device you... Read more...
Published 5 days ago
Generating a Steady Flow of Inbound Sales Leads
Aaron Ross, CEO of PebbleStorm, blogger at ColdCalling 2.0 and the guy who started the inside sales team at Salesforce.com, asked me to write a guest blog post on his blog about "How to Generate a Steady Flow of Inbound Sales Leads". In the article, I listed the inbound marketing techniques that... Read more...
Published 5 days ago
David Meerman Scott Week - New Rules of Marketing & PR
In celebration of David Meerman Scott speaking live at the Inbound Marketing Summit on September 8 in Cambridge, MA, we're going to dedicate a whole week of content on the HubSpot Blog to David and his ideas. Today, I am going to write about some of the key ideas from his last book New Rules of... Read more...
Published 6 days ago
How to Use Google Alerts to Monitor Your Company's Online Presence
Google offers a free service called "Google Alerts" that marketing professionals can use to monitor the presence of their company online. The services emails you when new web pages are published that are relevant to the search you enter for the alert. It will not catch every single new web... Read more...
Published 1 week ago
Yee-Haw! SEM Roundup with HubSpot in Austin, Texas!
All ya'll marketing cowgirls and cowboys get saddled up for the SEM for SMB showJuly 16-17 in Austin, TX. HubSpot and others will be rounding up some great seach engine marketing tips for you to herd back to your marketing ranch after the show. Hear me yack for a while, and you can also head to... Read more...
Published 1 week ago
Email Open Rate Metrics - Why Falling? Why Unreliable?
I just got my new weekly chart from Marketing Sherpa, and saw proof that email open rates have been declining rapidly for the past few years. Many technical / analytical marketers have known this for a while, but it is always great to have objective data to back it up. The chart is pretty... Read more...
Published 2 weeks ago
Guy Kawasaki Answers The Proust Questionnaire
I am an occassional reader of Vanity Fair magazine and have always liked their Proust Questionnaire on the inside back cover. The only problem with it is they do not interview folks that I am that interested in hearing from. So, I am starting a kind of Proust Questionnaire of the... Read more...
Published 2 weeks ago
