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Latest blog posts from Music Business Blog by Jason Feinberg

The Long Tail (of Jam Music)
I am a pretty big follower of the Long Tail concept, especially since my company does online marketing and uses the niche + catalog concepts to their fullest. Here’s an interesting article that takes it even further - looking at the long tail when it comes to Jam music, a niche that has many...
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Published 22 hours ago

Seth is Right (as Usual)
For those of you that read my blog but don’t read Seth Godin’s, you have your next task clearly laid out in front of you - subscribe to his RSS feed. Very savvy and forward-thinking marketing stuff.Alternatively, check out this interesting post -...
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Published 2 weeks ago

Essential Reading: Ian C Rogers Keynote
The one and only Ian C Rogers has posed a thorough detail of his keynote from the GRAMMY Northwest MusicTech Summit 2008 here. It’s a fascinating look at the future of the industry from someone (and a company) that is certainly in a position to be discussing it. One of many, many interesting...
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Published 2 weeks ago

Thoughts on Vinyl and Analog
Dave Allen has a fantastic article on his blog about vinyl, analog, digital formats, and tying it all together to a new generation. Real good stuff, check it out.Excerpt:Digitizing music has made music more affordable and provided ease of use in portability but at the huge expense of having the...
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Published 3 weeks ago

The “So Over It” Music Biz Guide to CMJ
I wrote a guest blog entry for The Hype Today about my experiences at CMJ. It’s sort of tongue-in-cheek, sort of accurate, and sort of ridiculous. For your reading pleasure, I’m re-posting it here. Two weeks ago marked my sixth CMJ Music Marathon (Oct. 21 to 25). I went twice in the 1990s as...
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Published 3 weeks ago

Kurt Cobain Business Model
http://lateralaction.com/articles/kurt-cobain-startup-success/REALLY cool article about innovation, marketing, and the music biz. To sum up:1. The first key is always a new and better approach, or a fresh and innovative way to do the tried and true. If the “do it the way it’s done” crowd...
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Published a month ago

The $52.45 Marketing Plan
http://www.knowthemusicbiz.com/index.php/BIZ-BLOG/BIZ-BLOG/The-$52.45-Music-Marketing-Plan.htmlA great rundown of how to market on the cheap. Excerpt:Mobile:Many music fans now spend more time on their mobile device than their PC: It only makes sense to develop a mobile strategy for promoting...
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Published a month ago

RIP Tin Pan Alley?
http://wcbstv.com/local/tin.pan.alley.2.836414.html“Tin Pan Alley, once the home of Irving Berlin, George and Ira Gershwin and dozens of other great American songwriters, is up for sale.”“Tin Pan Alley housed a concentration of music publishers and songwriters from the 1890s to the 1950s....
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Published 2 months ago

Digital Music Forum West
I’ll be at the Digital Music Forum West conference today and tomorrow. If you’ll be there, please get in touch. I’ll look remotely like this guy: Share and Enjoy:
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Published 2 months ago

Superpoke! (aka fans touching fans)
In marketing the Dirty Heads, we’ve used multiple avenues to reach multiple types of fans. This is a core element of any marketing campaign - segmenting your audience into different groups and approaching each of them in the most engaging way.Thanks to our friends at Slide the band is reaching...
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Published 2 months ago