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Latest blog posts from San Antonio: Byline Blog

Insights for PR Firms in a Recession Environment
Tough economic times will affect many industries. Some will be hit hard, but experts predict others, like health care, will weather the storm just fine. I’ve come across several stories trying to anticipate the effect on the public relations profession. I’ve never worked for a PR firm, but if...
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Published 3 weeks ago

Reflections on the PRSA International Conference in Detroit
Posted on behalf of Trisha Box, PRSA San Antonio's Vice President of Programs and Chair of Gift of Guidance ProgramI recently had the honor of attending the PRSA International Conference in Detroit after winning the "Eat and Win" program hosted by our chapter. It was a privilege to be among 3,000...
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Published 3 weeks ago

Trust and Reputation in Public Relations
Today PRSA San Antonio members were treated to a presentation by Mike Cherenson, APR, Chair-Elect of PRSA and Executive Vice President of Success Communications Group. Mike is a second generation counselor, who grew up "doodling his ABC's on news release stationery." Mike's lively presentation...
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Published 4 weeks ago

Election Retrospective: The Power of Political Words
Like millions of Americans, I watched the election coverage last night. Beyond the sheer wonder of the computer interfaces, integration of social media, and the usual political speculation, one basic of our culture and our democracy stood tall. The power of words. The defining moment for me...
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Published 4 weeks ago

Check Your E-mail Release for Spam-like Issues Before You Send It
Another PRSA member forwarded this link to me. It’s so cool. With this tool, SiteSell’s SpamCheck, you can just test a news release or advisory before you send it by e-mail. You’ll quickly get a report telling you how likely it is to get caught up in spam filters.I tested one I sent a...
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Published 2 months ago

PRSA Byline Blog Comment Policy
Given our chapter's recent programs related to social media, one of the messages that came through clearly was the need to have policies. We realized that for this blog, we had posted a policy for our blog team members, but we hadn't posted the one for commentors. So here is our official...
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Published 2 months ago

Professional Development
Hi - I'm the incoming chair for professional development, and I'm looking for your help.If you didn't attend yesterday's workshop on Social Media, would you please add some comments to this post and let me know why?If you did attend, would you reply and let me know what you did and didn't...
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Published 2 months ago

Blogging 101 with Bryan Person
Live from the Seminar!Our last speaker this afternoon is Bryan Person, social media evangelist at Live World. Bryan kicks off by asking the questions....why should you blog and, more interestingly, who shouldn't blog. He cautions that if you are afraid of negative feedback, you may not be a...
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Published 2 months ago

Christie Goodman shares her Podcasting Strategy
Live from the Seminar!Have you ever thought about who you might reach with podcast? A podcast is merely an audio program that listeners can download or save from and to a source. Many companies use podcasting for training, professional development, to humanize a company, reach out to fans or...
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Published 2 months ago

Kami Watson Huyse on Building Social Relationships
Live from the Seminar!When Kami shares her expertise with our chapter, we all learn from it. Full disclosure: Kami and I have shared time on the PRSA San Antonio Board and she has a professional relationship with my company. She was also named the chapter's Public Relations Professional of the...
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Published 2 months ago

Monika Maeckle, Business Wire on New Press Releases
Live from the Seminar!Monika Maeckle, vice president of new media for Business Wire is speaking right now about how to think differently about your press releases. Instead of a static document, press resources need to be enabled for searching and sharing. ONe of the easiest things a practitioner...
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Published 2 months ago

Social Media Cannot be Ignored
Live from the Seminar!The big takeaway from Geoff's presentation today was you cannot ignore this medium of social media. Social media is categorized by its very nature as a COMMUNITY, not an AUDIENCE. This is a concept that is very difficult for many public relations practitioners to accept....
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Published 2 months ago