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Latest blog posts from The Data Dump

Eight Percent of U.S. Teens Own Cell Phone, says Survey
Piper Jaffray's newest poll on cell phones does little to paint a true picture of teenage penetration of the mobile devices. Many of the articles covering this survey reference the table of data from the study. But a closer look at these numbers indicate there is little to be learned.br /br /br... Read more...
Published 4 days ago

Pew Study Says Americans Love Cell Phones More than Landlines
Americans reported their affinity for their mobile phones is greater than both their feelings for television and landline phones, a href="http://www.pewinternet.org/pdfs/PIP_Mobile.Data.Access.pdf" target="_blank"according to a survey/a released by the Pew Internet and American Life Project.... Read more...
Published 7 months ago

E-mail Marketing is Best Performing Marketing Tool, says Survey
Datran Media released itsa href="http://success.datranmedia.com/research/2008survey.php" 2nd Annual Marketing amp; Media Survey/a, which showed that the second best-performing online ad medium is search, right behind email marketing. In December, Datran asked 2,000 industry leaders "which... Read more...
Published 9 months ago

Online shoppers quick to leave retail sites, says study
DDI: 73br /br /Considering that this study was commissioned by a search engine optimization service provider, I would highly caution digital marketers to incorporate this information into their next online campaign. Given the timeliness of the study's release around the online holiday shopping... Read more...
Published 10 months ago

Poll: Video Games Fail To Trigger Parents' Interest
DDI: 97br /br /Ubiquitous coverage of the AP survey about the video game habits of parents strikes an uneasy chord with my attitudes toward video games as a burgeoning advertising medium. Given the AP teamed with AOL to conduct the survey, there's little doubt that the study had the ulterior... Read more...
Published 11 months ago

Survey Reveals 68% of Web Campaigns Don’t Happen on Time, Risking Loss of New Business
DDI: 68br /br /Don't be fooled by the data resulting from this survey of senior marketing executives. Glancing at the press release headline would lead us to believe that delays in Web campaigns can severely erode customer satisfaction and lose revenues. But further inspection of the methodology... Read more...
Published 11 months ago

Survey Reveals Disconnect in Social Media Marketing Programs
Coremetrics released results of its second annual 'Face of the New Marketer' survey. This poll of marketing professionals found that social media marketing is quickly gaining popularity as a way to gain competitive edge. However, the survey also revealed that time and budget allocations are not... Read more...
Published 11 months ago

Search Now Tops for Local Information, says Survey
DDI: 182br /br /Some interesting findings emerge in Nielsen's new survey about local search behavior. Approximately 2000 U.S. consumers were randomly selected from the Nielsen//NetRatings MegaPanel to participate in the survey. Of particular note:br /br /A majority of the survey respondents (73%)... Read more...
Published a year ago

Survey Reveals Disconnect Between Madison Ave. and Main Street
Adweek and JWT today announced the results of the "Ad Industry Perception Survey," an extensive assessment drawing the line between the media-created perception of the industry and the real opinions held by American adults. Survey results indicate that Americans' view of the advertising... Read more...
Published a year ago

Consumers will now pay more for healthier goods, says survey
DDI: 119br /br /US consumers are willing to increase grocery spending on healthier foods says a recent survey sponsored by the United Soybean Board (USB). According to a report from a class="arial113399cc" href="javascript:KeywordSearch("... Read more...
Published a year ago

Teen Survey Says Family Ties Make Them Happy
DDI: 133br /br /Front page coverage in print and at online media sites proliferated the data in this AP/Knowledge Networks study of teenage attitudes toward happiness and prosperity. Although the survey was administered on behalf of client MTV, the widespread prominent coverage of the results is... Read more...
Published a year ago

ACSI Shows Small Uptick in US Customer Satisfaction
The University of Michigan's latest American Customer Satisfaction Index rose 0.1 percent in the second quarter of 2007 from the first, to 75.3 on a 100-point scale.br /"Customer satisfaction is pretty flat and consumer spending is slowing down," Claes Fornell, professor of business... Read more...
Published a year ago