Notes:

Latest blog posts from Turbocharged Sell Copy

DM veteran shares nuggets from 25-year career
PromoWriting _________________________SHIRA LINDEN • 203 371-0654 • www.promowriting.com At the 7th annual Hudson Valley DMA (HVDMA) Meet the Masters event held on October 1 at the Fairview Country Club, JoAnne Monfradi Dunn regaled the audience with tips and tidbits she gleaned over the...
Click here to read more at Turbocharged Sell Copy...
Published a month ago

Live from the Merit Co-op X2
PromoWriting _________________________SHIRA LINDEN • 203 371-0654 • www.promowriting.com Tips and Tactics you can apply immediately According to George Hague, VP and Senior Marketing Strategist at J. Schmid & Associates, Inc. there are 6 secrets to differentiating your company from the...
Click here to read more at Turbocharged Sell Copy...
Published 2 months ago

“Live” from the MeritDirect Co-op
PromoWriting _________________________SHIRA LINDEN • 203 371-0654 • www.promowriting.comTips and Tactics you can apply immediately1. The #1 offer in B2B = Information. Case studies, articles, white papers, brochures, videos or books. Also, a 10 Tips document that solves customer...
Click here to read more at Turbocharged Sell Copy...
Published 3 months ago

Direct Mail - Rules to Live By
PromoWriting _________________________SHIRA LINDEN • 203 371-0654 • www.promowriting.com“Live” from the CM Show, Chicago X2(Excerpts from my session at CM)1. Role of each component in DM package.Envelope �" get itself opened �" so don’t reveal your offer on the envelope....
Click here to read more at Turbocharged Sell Copy...
Published 4 months ago

Partnering �" the new profit center
Grab your partner and do-se-doAt the FMA (Fulfillment Management Association) meeting last month, a panel moderated by Nicole Bowman (co-leader of the talk I’m giving on Direct Mail Rules to Live By at the CM Show, Chicago, June 24) focused on the pluses and minuses of partnership.On the down...
Click here to read more at Turbocharged Sell Copy...
Published 7 months ago

What’s working For Publishers
PromoWriting _________________________SHIRA LINDEN • 203 371-0654 • www.promowriting.comHudson Valley DMA sponsored another successful series of roundtable discussions earlier this month and naturally I attended the ones hosted by publishers. First, Multi-Title Marketing - with Philip Ketonis...
Click here to read more at Turbocharged Sell Copy...
Published 7 months ago

More Circ Day Takeaways
As promised, here are more great tips and tactics that are working in the marketplace…ideas you can test with your audience: 1. U.S. News places their URL everywhere to cut transaction costs, and they make it easy to pay, renew, give a gift, cancel or inquire about a missed issue online. At...
Click here to read more at Turbocharged Sell Copy...
Published 8 months ago

Circ Day Takeaways from a Creative POV (Point of View) -- Part II
Last year, I referred to Circ Day as an idea fest, and this year proved to be another gala of effective tips and tactics. Here are some valuable nuggets from this year’s panelists. I’ll be posting more tips to my blog soon.1. Conde Nast sends three ebills before their mailed billing...
Click here to read more at Turbocharged Sell Copy...
Published 9 months ago

Spruce up Email blasts
Jordan Ayan, CEO of e-mail service provider SubscriberMail gave a webinar presentation, “Top Ten Things You Need to Know About E-mail Creative,” offering insider tips for creating more effective E-mails. Ayan underlined the importance of relevant, concise subject lines:* Use no more than 45...
Click here to read more at Turbocharged Sell Copy...
Published 10 months ago

Spur your prospects to action
A new survey from advertising firm Endai Worldwide revealed that unsolicited e-mails can be incredibly effective in motivating people to buy! In the last 12 months, 50% of the 7,500 men and women surveyed have made a purchase as a result of a marketing e-mail - some actually from an email they...
Click here to read more at Turbocharged Sell Copy...
Published 11 months ago

Ideas that glitter
Is your business model getting stale? Your business model is like your wardrobe �" it needs to change with the times. Particularly if it’s a media business we’re talking about, where online and print are competing for eyeballs �" and wallets. And the old models aren’t working as well as...
Click here to read more at Turbocharged Sell Copy...
Published a year ago

Great Myths of the Internet �" Busted
Earlier this month, I attended a presentation at the Direct Marketing Club of New York featuring Amy Africa �" outspoken and renowned Internet guru extraordinaire. Here are Amy’s no-no’s, in a nutshell:1. A good shopping cart abandonment rate is 10% or lessNot so! The rate should be about...
Click here to read more at Turbocharged Sell Copy...
Published a year ago