It seems virtually everyone who authors a blog has their own ideas about the best ways to run it, make it better, drive traffic, etc.
Executives and business owners are no exception, as blogging has become a highly regarded tool-of-the-trade when it comes to marketing and maintaining existing client relationships with the company while creating new ones as well.

Here's a podcast with Michael Hyatt, President and CEO of Thomas Nelson Publishers.
Mr. Hyatt "discusses the basics of blogging; provides the best way to read blogs; gives tips on how to write a blog and the best way to get started; and finally, gives insights on how to enourage blogging within a company to strengthen corporate culture and customer relations."