It seems that the bigger we get the more they want to analyze us (we = the blogosphere in general).
Last week it was a Technorati survey, this week it's an analysis of which media source people trust more: "Europeans trust blogs more than television ads or email marketing. Newspapers were still more trusted than blogs. 52% also said they were persuaded to make a purchase after reading a positive blog review."
With the high-profiles of many bloggers seen as a tool to leverage profit, another study reveals how bloggers planned to monetize their web pages: "AdSense (45%), developing information products (42%) and affiliate programs (39%)." The question was asked of only 415 bloggers (a teeny tiny fraction of the blogging population) and in comparison to a similar survery taken last year the results showed that bloggers are less likely now than previously to muck up their designs with those ugly contextual ads (like Google AdSense and Yahoo!, etc.) and are leaning more toward the creation and marketing of their own products.

Not only is the blogosphere the new media, developing and morphing every day, it also seems to be an equally promising new economy.